What’s considered an ad?
It’s any form of communication by or on behalf of a license holder designed to attract the public to use real estate brokerage services. This includes publications, 宣传册, radio or television broadcasts, 经营文具, 名片, 显示, 迹象, 广告牌, and all electronic media—email, 短信, 社交媒体, 和网站.
The only exception to the advertising rules is communication between a license holder and his or her current client.
What do my ads have to say?
All license holders’ advertisements must include the license holder’s name or team name. Ads also must include the broker’s name in at least half the size of the largest contact information for any sales agent, 相关的代理, or team name contained in the advertisement. The broker’s name can be the name on the broker’s TREC license, an alternate name registered with TREC (if the broker is an individual), or an assumed business name registered with TREC. Contact information can be anything used to contact a license holder, such as the license holder’s name or phone number.
Do these same rules apply to commercial real estate brokers and salespeople as well?
是的.